Busch-Jaeger puls en 1-2014

Hybrid ­ the art of a wild mix > p. 4 An office with a pulley > p. 10 Daniel Libeskind's "Kö-Bogen" development > p. 14 The new glittering towers of Abu Dhabi > p. 22 Visonary multi-use buildings > p. 28 "This is city life: hybrid" > p. 32 Textile façade of the King Fahd National Library > p. 38 A new dimension of home automation > p. 40 04 10 14 22 Cover illustration: DBI Design Picture editing: Raphael Pohland / Minister von Hammerstein 28 Macro Hybrid ­ the art of a wild mix by Jochen Stöckmann Micro An advertising agency in Haarlem ­ office space turns into an event location In practice I On Königsallee ­ Studio Libeskind's "Kö Bogen" modifies Düsseldorf City In practice II Etihad Towers ­ the hotel, residential, and office complex at a dizzying height Visions All under one roof ­ hybrid visions 32 38 40 42 43 Visit Flexible and adaptable buildings ­ Wiel Arets on hybrid architecture Material Prof. Eckhard Gerber on the textile façade of the King Fahd National Library in Ryadh News ABB-free@home® ­ uncomplicated access to intelligent living Food for thought The competition question for this issue Imprint 03 » Editorial Since the 1/2012 issue, Pulse has also been available as a free app also offers version for iPhone, iPad or iPod touch. This time the App also offer additional images of the office building in Haarlem ­ theater technology transforms it into an events venue. Katrin Förster (ABB/Busch-Jaeger) in conversation with Vanessa Brady The topic: Interior design meets business pulse in conversation with Vanessa Brady, Interior Design Services, London As a renowned interior designer you create exclusive interiors the world over. In your opinion, alongside prime quality what other aspects go to make up good interior design? As a designer I sell advice; I have always felt that it should be measured and qualified so that the client understands exactly what they will receive. Equally, the designer must be protected from negative accusation which damages reputation and therefore income. Clear, measured terms and conditions are the key to success. The specific design recommendation is individual but the guidelines should be industry wide. You are President and founder of Society of British Interior Design, you sit on numerous juries and also have a monthly column in London's Property Magazine. Are you a real polymath? No, I'm just a designer with business acumen, or a businesswoman in design ­ whichever you prefer! I have a passion for excellence and business development in the creative industries where I In this issue of pulse we are focusing mainly on hybrid buildings ­ what do you associate with the term? I worked with Art University Bournemouth of the Arts specifically this year as the university for interior design student degree exams. They commissioned a research project on hybrid buildings based on global disaster areas and flooding. Creating preformed units removes multifaceted micro p...